Aileen Tobin '15
Product Marketing Manager
TripleLift
| As a Product Marketing Manager at Triplelift, Aileen is responsible for developing go-to-market (GTM) strategies for TripleLift’s publisher and agency facing platforms, ad formats, technology partner integrations, and other innovative ad products. She leads product positioning and messaging in support of product rollouts, and delivers internal and external training for new client acquisition and customer adoption programs. She collaborates with Product, Marketing, and Revenue teams to establish best practices for long-term effectiveness and success of TripleLift’s products. Her current focus areas include video with an emphasis on emerging lines of business at TripleLift, such as Connected Television. |
“Being a UConn mentor means giving back to a community that offered me so much in my 4 years! As a member of the Business Connections learning community, I had access to networking events, field trips, internships, and other learning opportunities to get ahead of my career. I feel fortunate that I had that opportunity, and want to help other students in return.”
– Aileen Tobin ’15
