David Persaud '15 MBA

Marketing Consultant

Incline Point Marketing

Dave Persaud ’15 MBA is an accomplished marketing executive who transforms challenger brands into category leaders in the food and beverage categories. He has driven marketing innovation and leadership on consumer brands such as Philips Norelco electric razors, FLIPZ Chocolate-covered Pretzels, New Zealand Spring Lamb, Sabatino Truffles, and Buitoni Pasta.

As an experienced marketing professional, Dave excels at distilling consumer insights into actionable marketing strategies to drive growth and build brand awareness and loyalty in the consumer packaged goods industry. Now, as the founder of Incline Point Marketing, Dave helps his clients refine their marketing strategies and tactics to attract new customers and increase revenue and profits.

Dave holds an MBA in Marketing from the University of Connecticut and a Bachelor of Science degree in Economics from the University of Massachusetts. When he is not spending time with his wife and twin 8-year olds, he can be found volunteering as a mentor for undergraduate and graduate business students at the University of Connecticut, serving as Vice President of the Sterling Farms Men’s Club, and acting as Committee Chair for his local chapter of the Cub Scouts of America.

“I always approach mentoring UConn undergraduate students from a position of wanting to share the knowledge I wish I had when I was in their shoes. I want to help them develop into young professionals capable of attaining their dreams. To be a UConn Mentor means playing an active role in continuously improving the education for UConn students. It means helping to connect the educational experience with the professional experience and bridging the gap between the two.”

– David Persaud ’15 MBA