David Persaud '15 MBA
Kobrand Wines &
Dave Persaud ’15 MBA is a brand management professional with a proven ability to bring struggling and distressed consumer packaged goods and wine brands back to life. Some of his proudest accomplishments include quintupling revenue in under 4 years and developing new products which have added $20MM in incremental revenue to established brands.
Dave began his marketing career at Philips working on the Philips Norelco electric shaving brand, before moving to DeMet’s Candy Company, where he helped rebuild distressed chocolate candy brands. After his success at DeMet’s, Dave continued to develop his marketing skills at the Lamb Company, a leading importer of lamb meat from New Zealand and Australia.
Dave has a broad-based marketing background but his passion for wine brought him to Kobrand, where he is currently managing the company’s New Zealand, Chilean, Argentinean, and Spanish wine portfolios. Dave received his MBA from the University of Connecticut and his BA from the University of Massachusetts. He was awarded WSET Level 3 by the Wine and Spirits Education Trust. He enjoys spending time with his family, traveling to wine regions globally, cooking, and the occasional round of golf when he’s not savoring a fine wine.
“I always approach mentoring UConn undergraduate students from a position of wanting to share the knowledge I wish I had when I was in their shoes. I want to help them develop into young professionals capable of attaining their dreams. To be a UConn Mentor means playing an active role in continuously improving the education for UConn students. It means helping to connect the educational experience with the professional experience and bridging the gap between the two.”
– David Persaud ’15 MBA