Judith Ward ’18 MBA has been named Vice President of Marketing & Communications for Baystate Health. Ms. Ward will oversee marketing, digital/web, communications, public affairs, social media, creative services, loyalty programs, and special events at the Springfield-based health system. She comes to Baystate Health from Stanford Health Care in Palo Alto, California, where she led the organization’s strategic marketing efforts, developed award-winning advertising campaigns, and executed engaging Facebook Live strategies.